Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows and conferences

Branding these items makes it easier for a company or an organization to promote their products. Promotional items may cost them a lot but the fame and popularity they are getting from it make the feel satisfy.

Almost anything can be branded with a company's name or logo and used for promotion. Common items include t-shirts, caps, etc.